It is imagery dedicated exclusively to messaging or presenting information. In short, data visualization is a visual depiction of information. You may need to invest in a combination of tools to get both the analytics and the visualization tools you need. For example, you may want the ability to build a custom infographic or create interactive visualizations, but not all BI apps provide those options. After all, sometimes the right tool to parse your data may not offer a sufficient visualization palette for your needs. However, customers looking to really exploit data visualization should look at these tools carefully and exclusively through that lens before making a buying decision. As expected, in our recent review roundup of the best self-service BI products, we found the vast majority to be capable of data visualization operations.īuying Guide: The Best Data Visualization Tools Indeed, data visualization is such an integral part of self-service BI tools that the tools to make and publish them largely share common feature sets. Examples of group visualizations include just about every BI app dashboard ever made. An example of a single configuration is any visualization that reveals more granular or related information when the viewer clicks on or performs a mouseover on a section of the illustration. Since much of the information humans must consume is complex and nuanced, data visualizations are configured alone and in groups to tell a larger story through images. However, the conciseness necessary for clarity does not preclude complexity in the message. Therefore, it is not the aesthetic value of a visualization that counts but the clarity of the message it conveys. The purpose of such imagery is to quickly transfer information from the machine to the human brain, not only efficiently but also in the most meaningful manner possible. Think of it as the pie chart function of your favorite spreadsheet, only much more powerful. Where business intelligence (BI) tools can take huge swaths of data and parse that into digestible data points, data visualization is the presentation portion of that equation. Read our editorial mission (Opens in a new window) & see how we test (Opens in a new window). Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions. How to Set Up Two-Factor Authentication.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages.
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